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DID YOU KNOW?

	They say you can't tell a book by its cover, but the truth is, everybody does. You notice a book, pick up a book, even buy it because of the way the cover looks. You could say the same thing about the building you work and/or live in. The way your home or business looks can have a huge impact on the way others see you. If your business is in an attractive building, customers will think of you as successful. That could in turn mean you are a top expert, you provide great service, and you have been in business a long time. A whole host of positive assumptions could hinge on how your building looks. As a result, you could get sales a lot easier, count more return customers, even be the business the newspaper and TV stations contact when they need an expert in your industry. And I don't have to tell you how great a nice looking home can be. An eye-catching, professional design can impress your friends, raise the value of your home and neighborhood, and make you feel better just being there. Here are some top inexpensive ways you can quickly improve the appearance of your home or business: * Paint. A couple of coats of new paint can make a home or business look 10,000 percent better. Ask the people at your local paint store for ideas on colors and types of paint. You can get some great ideas through a short conversation about what has been working for others. And new paint can greatly improve morale in your business. Wendy's founder Dave Thomas made painting his first priority when taking over a restaurant. * Landscape. Professional looking landscaping can make a remarkable difference in the appearance of your building. Expensive colleges often put a great deal of time and budget into making sure their grounds look exceptional. Why? Because studies show that's what parents (who pay their kid's tuition) most notice when they visit. The same is true for just about any home or business. * Trim. This is one very important area the average person tends to miss. Pick just about any period of architecture or design and you'll find trim is a major component. Today -- in the rush to get buildings up at an affordable cost -- quality, attractive trim is frequently left out of the mix. Not to worry, there are many types of trim, one surely being perfect for your building. Many can be applied easily by non professionals. If you live in an area like I do, where stucco is popular, make sure you use a trim that is designed for that type of construction.

Real Time Leads are those leads that are fresh, as against those that are sent to several brokers and loan officers and hence recycled many times over. How fresh can Exclusive Real Time Mortgage Leads be? Let’s take an example.

John is interested in a mortgage loan. He gets to the website of a Lead Provider, registers, fills out the Form of Request for Loan, and clicks the `Submit’ button. Immediately, his Form reaches the Lead Provider. The Lead Provider has a look at it. He gets to the online database of loan officers who have registered at the website and finds out which loan officer’s lending criteria matches with the lead generated. He immediately sends in the Lead to the matched loan officer. This takes at the most, a few minutes.

Thanks to the Internet and Web Design Technology, databases of Borrowers, Leads and Loan Officers [with access to their own Lead Management Systems], are used in an amazingly fast manner. All the information, as soon as John clicks the `Submit’ button, reaches the loan officer’s computer monitor in just a few minutes. When such a `lightning fast’ mortgage lead system operates on `exclusive’ basis, we call the leads `Exclusive Real Time Mortgage Leads’.

Though the process is incredibly fast, online transactions don’t involve `face-to-face’ meetings of people at the beginning of the mortgage process. Due to this reason, it’s advisable that all the three parties, the Borrower, the Lender [loan officer] and the Lead Company, check the credibility of each other as well as the documents before signing the loan agreement. It’s important to note that the Internet should be used basically as a `gateway’ in the Mortgage Process. There’s no substitute for `face-to- face’ human interactions.

Once the functionaries concerned take care of this aspect, Exclusive Real Time Leads are indeed, an excellent phenomenon, as they are `fresh’, cost effective and privacy respected. The Speed of Information Flow is what makes Exclusive Real Time Mortgage Leads unique.